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No popcorn with this flick... The concept behind this film is pretty familiar by now. Spurlock eats only McDonald's food for 30 days straight and documents the effects on his body. He innuendates that his experiment mimics what fast food would eventually do to your body if you ate the same amount over a period of years or decades. I don't buy the logic, but as dramatic spectacle it works to hook the viewer. You do have to wonder what's wrong with Big Macs if they can give a formerly healthy man the liver of a binging alcoholic in only a month. Be forewarned, much of the footage is meant to evoke disgust. Spurlock gets candid and personal in order to show the effects of his experimental diet, such as when his girlfriend describes his declining bedroom performances or a rather graphic scene of Spurlock vomiting after force-feeding himself his first Super-sized meal. Spurlock also interviews nutritionists, food industry reps, school cafeteria workers and ordinary consumers about fast food. The facts and interviews give the real substance to what would otherwise be the sheer spectacle of watching Spurlock make himself sick. The biggest criticism I have with the film is the heavy use of obesity fetish footage--shots of big bellies and buttocks with the faces blurred out or simply decapitated by the top of the frame. The point that fast food is unhealthy doesn't necessitate such dehumanizing images of fat people.